The EU has to develop sufficient capabilities to defend its interests and project its values on the international stage even under post-truth conditions. Developing effective digital diplomacy skills and capabilities is an indispensable part of this effort. This should entail coordinated communication efforts to build a community of like-minded actors.
Foreign Information Manipulation and Interference (FIMI) will be part of the toolbox of numerous states for the foreseeable future. However, the EU should neither try to emulate this tactic (as it would contradict its core values and identity), nor accept the use of FIMI by other states. Therefore, FIMI should be tracked, exposed and sanctioned which will clearly signal that it is not an acceptable foreign policy tool.
To successfully tackle FIMI, it is crucial to focus not only on messages but engage with audiences. European institutions should focus on explaining FIMI to citizens in member states and clarify the scope and purpose of countermeasures to alleviate the public’s concerns about freedom of speech. Engagement with citizens and enhancing their capability in recognizing and countering FIMI can contribute to societal resilience in times of crisis.