The objective of Snjallræði: Startup Social is to provide individuals, NGOs and companies with a platform to develop their social innovation ideas and find ways to make them sustainable. The ideas must have a clear and positive social impact and support one or more of the UN Sustainable Development Goals or SDGs. Startup Social is open to all ideas in all stages, from fresh thoughts to developed projects and businesses.
Innovation can be defined in may different ways. Some say it has to be disruptive or a breakthrough while others see smaller changes as innovative, as long as they create value.
We like to define innovation as something fresh, whether new, original or improved, and something that creates value (source). In its essence, social innovation can thus be described as something fresh that brings value primarily for society instead of single individuals or organisations.
Here are a few more definitions of social innovation:
The social innovation teams will receive: