Startup Social

Startup Social is a 16-week incubator that supports strong teams that are passionate about solutions to contemporary challenges and supporting the UN's sustainable development goals. There can be solutions relating to health care, welfare technology, improved education systems and gender equality, for example.

Startup Social was founded by Höfði Peace Centre in 2018 and has been run four times since its inception. The growth space is in collaboration with MITdesignX, is the focal point of the workshops where MIT experts come to Iceland and share their knowledge. Participants receive access to education and training from domestic and foreign experts in the field of social affairs and innovation, and meetings with experienced mentors.

The goal of the growth space is to promote innovation that addresses contemporary challenges and is thus an important platform for community start-ups. The focus is on promoting sustainability in innovation and building start-ups that directly support one or more of the UN's global goals from the first steps.

Here you can view the teams that took part in Startup Social in 2022

Social innovation involves utilizing the methodology of innovation and design thinking to tackle societal challenges and build systems and solutions that include benefits for people and the environment and therefore for society as a whole.

• Startup Social supports teams that underpin sustainability in their core business and want to lead important social change.
• Innovation is welcomed at all levels, from fresh ideas to advanced innovation projects and businesses.
• Startup Social is open to diverse teams, NGOs and companies that want the opportunity to develop their own ideas and find a sustainable pathway for them.

• 16-week program in collaboration with MIT designX
• Access to networking and advice from a strong team of mentors and experts in the field of social affairs, the UN's Sustainable Development Goals and Innovation
• Facilities in Grósku, a welder of innovation in Vatnsmýri
• Training from foreign and domestic experts in social innovation, e.g. from MIT, University of Iceland, Reykjavik University, Iceland Academy of the Arts and City of Reykjavík

The teams involved in Startup Social get to participate in four two-day workshops in Iceland hosted by Svafa Grönfeldt and her colleague from MIT designX. The workshops take place every four weeks, but in between, the teams are guided by the most skilled experts in Iceland to further develop the solutions. The workshops are thematic and address different aspects of the development process, from needs and stakeholders analysis, design of a sustainable business model, pine making losses and budgets to networking and conduct.

The Startup Social program in 2023 takes place every other week. The MIT designX workshops are four. In between the workshops, Reykjavik University, the University of Iceland and the Iceland Academy of the Arts will have workshops. In addition, participants meet the mentors four times over the course of the period and participate in various events. 

September 1-2: Understand

What problems are being solved and who will benefit from the solution? 

Emphasis on:

• Needs analysis
• Market segmentation
• Stakeholder map
• Deconstruction

September 28 – 29: Solve

What is the solution and what are the benefits of it for stakeholders? 

Emphasis on:

• Mission design
• Value proposition
• User journey
• Rapid prototyping procession

October 26-27 : Envision

What do we want to achieve, and what values are the basis for decision-making?

Emphasis on:

• Designing vision design 
• Founder's values and negotiations
• Sustainable business model 
• People and partners

November 23-24: Execution

What is the best way to implement, scale it and finance it?

Emphasis on:

• Action plan
• Budget
• Financing 
• History and pitch